Are Google, Apple Tied in Mobile Ad Market?

IDC said Apple's iAd advertising platform has corralled 21 percent of the mobile ad market in its short life in 2010, tying Google and AdMob together. Others aren't so sure of the split. -
Apple iAd was only launched in July but at
least one industry analyst believes the platform has been so successful that it
equals Google's mobile ad revenue share.
IDC analyst Karsten Weide said that Apple iAd
comprises 21 percent of mobile ad sales, tying Google's own 21 percent of
revenues ...

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